About

WHO STARTED THE SONOMA LOVE BOX ANYWAY?

PAM BELL, FOUNDER

Pam had always been a fan of care packages. She loved assembling her favorite foods and gifts and sending them to her friends and family.

And she loved surprises. Pam grew up with ‘the grab bag’. It was a basket full of small brown paper sacks, all neatly folded and sealed with inexpensive surprises inside.  The anticipation of opening the bag was enormous!  Sometimes it was an eraser or two crayons, sometimes bubble gum. It didn’t matter what the bag held. It was all about the thrill of opening the unknown.

An adult Pam remembered that thrill and created the Sonoma Love Gift Box.

For several years, she created the love boxes with great success. This year, with the demands of her other businesses, she sold the SONOMA LOVE BOX business to LESLIE GOODRICH, owner of LALA’S JAM BAR and URBAN FARMSTAND.  LALA’s jams had been a part of the love box each and every year. Pam felt Leslie would carry on with the quality and care and excitement of her boxes while keeping all the products local to Sonoma County.

And that is exactly what she did for the 2022 SONOMA LOVE BOX.

LESLIE GOODRICH, NEW OWNER